advertise

/ˈædvɚˌtaɪ̯z/
verb

Advertise meaning: to announce publicly or promote goods and services; this nine-letter word scores 13 Scrabble points.

NWL Collins ENABLE

Verb 4 meanings

  1. To give (especially public) notice of (something); to announce publicly.

  2. To provide information about a person or goods and services to influence others.

    “For personal needs, advertise on the internet or in a local newspaper.”

  3. To provide public information about (a product, service etc.) in order to attract public awareness and increase sales.

    “Over the air, they advertise their product on drive-time radio talk shows and TV news shows.”

  4. In gin rummy, to discard a card of one's preferred suit so as to mislead the opponent into thinking you do not want it.

Definitions: Wiktionary (CC BY-SA) via Kaikki/Wiktextract

Where it comes from

Etymology

From Middle English advertisen, from Anglo-Norman advertir (“to inform”), avertir, Middle French advertir, avertir (“to warn, give notice to”), with the French -iss- infix assimilated to -ise, -ize and probably influenced by the noun advertisement. Compare also advert.

Similar and opposite words

Similar
announceproclaimpromulgatebillnotifyinformapprisealert

Advertise usually describes making something known to the public, especially a product, service, or event. The verb also has a less familiar card-game sense: in gin rummy, a player can discard a preferred-suit card to mislead an opponent. Its spelling gives word-game players a few unusual hooks beyond its everyday meaning.

Advertise at a glance

  • Advertise has nine letters and scores 13 points in Scrabble before board bonuses.
  • The V is the standout tile, worth four points; each of the other eight tiles is worth one or two.
  • Derivates is the sole anagram: it uses the same letters in a different order.
  • Advertize is the only one-letter neighbour recorded for advertise, changing S to Z.

Advertise meaning and everyday use

To advertise is to announce something publicly or draw attention to goods and services. A shop might advertise a sale; a person might advertise an event. The central idea is making information visible so other people notice it.

The word has a special gin-rummy sense, too: a player may discard a card from a preferred suit to mislead an opponent about that suit. That unusual meaning is far removed from a billboard or product announcement, but it belongs to the same verb.

Advertise is accepted in Collins, NWL2023, and ENABLE.

What can you make from advertise?

Derivates is the exact anagram, and advertize sits one letter away. The neighbour swaps the S for Z, making it a spelling variant worth checking against the word list used in your game. Those two connections are more distinctive than the familiar rhyme set.

Advertise rhymes with words such as rise, raise, surprise, promise, and praise. The endings are not all identical in spelling, so listen for the shared final sound rather than searching only for words that end in the same letters.

For Scrabble, the V carries most of advertise’s tile value. Place it on a premium letter square when the board allows, but count the whole word before committing: the other tiles contribute only modest points, and an exposed placement can give an opponent a strong reply.

Rhymes with advertise

All rhymes

One letter away

Change one letter, keep the rest
  • ADVERTIZE22

Questions people ask

What does advertise mean?
Advertise means to announce something publicly or promote goods and services. It can describe a company publicizing a product, or a person making an event known. In gin rummy, it also means discarding a preferred-suit card to mislead an opponent.
How many Scrabble points is advertise worth?
Advertise is worth 13 points in Scrabble before premium squares. Its V is worth four points, its D is worth two, and the remaining tiles are worth one each. Board bonuses change the final score.
What is the anagram of advertise?
Derivates is the sole anagram of advertise in this word list. It uses the same nine letters, rearranged. Advertize is not an anagram; it is a one-letter neighbour that replaces the S with Z.

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