assure

/əˈʃʊɹ/
verb

To make sure and secure; ensure.

NWL Collins ENABLE

Verb 3 meanings

  1. To make sure and secure; ensure.

  2. To give (someone) confidence in the trustworthiness of (something).

    “I assure you that the program will work smoothly when we demonstrate it to the client.”

  3. To reassure.

Definitions: Wiktionary (CC BY-SA) via Kaikki/Wiktextract

Where it comes from

Etymology

From Old French asseurer (Modern French assurer), from Latin ad- + securus (“secure”). Cognate with Spanish asegurar. Doublet of assecure.

ASSURE at a glance

ASSURE has 6 letters and scores 6 points in Scrabble (A 1 + S 1 + S 1 + U 1 + R 1 + E 1) and 7 in Words With Friends, before board bonuses. It ranks #6,337 by how often it appears in everyday English. It is valid in ENABLE, NWL2023, Collins/SOWPODS.

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